You’ve Got [Junk] Mail

March 15, 2010 at 4:47 pm · Filed under Commentary, Society

Spoiler Alert:  I am writing about paper.  If you are easily offended by paper you may want to quit reading.

Have you counted the direct (industry nice term) or junk (actual value added) mail you receive in a week lately?  I get a ton of it.  Most of it I have not sought out, but for whatever reason someone has decided I will respond to this endless barrage of re-purposed tree limbs.

Now, to be fair and honest in my reporting, I have occasionally responded.  I’m not sure what that percentage would be, but let’s say for the sake of argument I get an average of 25 pieces of “direct” mail a week, and over the course of the past year I’ve applied for 1 credit card, clipped 20 coupons, and considered 5 miscellaneous promotional offers.   Read the rest of this entry »

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